Our Story

Crafting Joy,One Bite at a Time

Born from a passion for creating delicious, healthy treats that bring people together without compromise.

2019

Founded

10k+

Happy Customers

100%

Natural

Glu Bakes founder in the kitchen
Our Journey
The Beginning

Where It All Started

I grew up in my grandmother's kitchen, surrounded by the warmth of fresh-baked goods and the love that went into every recipe.

But as I became more health-conscious, I found myself torn between my love for desserts and my desire to nourish my body. Traditional treats were loaded with refined sugars and artificial ingredients that left me feeling guilty and sluggish.

That's when I decided to reimagine what indulgence could look like. What if we could create desserts that satisfied our cravings while actually nourishing our bodies? What if guilt-free could taste even better than the original?

After months of experimentation in my home kitchen, testing natural sweeteners and wholesome ingredients, Glu Bakes was born. Every recipe tells a story of passion, innovation, and the belief that we shouldn't have to choose between health and happiness.

Elena Virtanen, Founder

Elena in her kitchen, crafting the first Glu Bakes recipes
Our Values

What Drives Us Forward

These core principles guide every decision we make and every product we create, ensuring we stay true to our mission of bringing you guilt-free indulgence.

Made with Love

Every product is handcrafted with genuine care and attention to detail, just like homemade.

Natural Ingredients

We source only the finest natural ingredients, supporting local farmers and sustainable practices.

Quality Excellence

Our commitment to excellence ensures every bite meets our exceptionally high standards.

Community First

We believe in building meaningful relationships with our customers and supporting our local community.

Innovation

Constantly exploring new ways to create healthier alternatives without compromising on taste.

Transparency

Complete honesty about our ingredients, processes, and nutritional information.

Our Journey

Milestones That Matter

From a small home kitchen to serving thousands of customers, every step of our journey has been guided by our passion for creating better desserts.

2019

The Beginning

Elena starts experimenting with healthy dessert recipes in her home kitchen in Helsinki.

2020

First Products

Launch of our signature berry parfaits and apple crumble pies to local customers.

2021

Expansion

Opened our second location in Turku and introduced our full range of guilt-free treats.

2024

Today

Serving over 10,000 happy customers with our commitment to natural, delicious desserts.

Our Team

The People Behind the Magic

Meet the passionate individuals who work tirelessly to bring you exceptional products that nourish both body and soul.

Elena Virtanen

Elena Virtanen

Founder & Head Baker

Elena's passion for healthy baking began in her grandmother's kitchen. With a background in nutrition science, she founded Glu Bakes to prove that healthy can be delicious.

Marcus Johansson

Marcus Johansson

Operations Manager

Marcus brings expertise in sustainable supply chains and quality control, ensuring every product meets our high standards while supporting local communities.

Aisha Patel

Aisha Patel

Creative Director

Aisha's background in food styling and brand design helps bring our vision to life, ensuring every product looks as amazing as it tastes.

Ready to ExperienceGuilt-Free Indulgence?

Join thousands of customers who have discovered that healthy doesn't mean sacrificing taste. Every bite tells our story of passion, innovation, and love.

10,000+

Happy Customers

50+

Unique Recipes

5

Years Experience

100%

Natural Ingredients